Exhibitor’s Stories

Reinventing the three-dimensional paper greeting card

As paper is widely available, it is not easy to change people’s perception that paper is cheap and disposable. Tokyo-based Good Morning Inc. designs paper into a keepsake, adding value to a versatile and low-cost material that has lots of potential. Post Animal is a paper craft kit that is flat and can be sent via postal mail. The sender writes his or her message on the body of the animal form. Following the simple instructions, the recipient assembles the pre-cut pieces into a three-dimensional animal form. The hands-on experience turns warm greetings from family members and friends into fun and memorable moments and interesting decorative items for any home or office.