Exhibitor’s Stories

Did you know cement is carried in paper bags?

The Pháin Backpack is made with plain industrial-grade, water-resistant paper that is used in transporting cement. Despite their fragile appearance, cement bags offer excellent strength, which allows the designers at Taipei-based IDEOSO Design Inc. to pay homage to blue-collar workers by incorporating the cement bag and industrial design elements in constructing this stylish and durable backpack for young adults. IDEOSO Design is a Taiwanese experimental brand that draws inspiration from everyday life to create useful new products while minimizing their environmental impact.