Exhibitor’s Stories

Three-dimensional paper craft for everyday life: Zoo

Good Morning’s original calendar, “Zoo,” is a paper craft kit that allows users to tear out paper parts and use them to assemble three-dimensional animal forms that stand up on their own. Each form, depicting a different animal, also serves as a two-month calendar. The animal forms are pre-cut, and easy to assemble. From pop-up books to traditional paper craft, paper as a cheap and widely available material has shown its versatility to be used for education, hobbies, art, and everyday life. It is no wonder designers continue to innovate to make paper shine in contexts and situations unimaginable before. The team from Tokyo-based Good Morning Inc. designs interesting mass-marketed paper craft kits.