Exhibitor’s Stories

Why paper notebooks have never gone out of fashion

For many, there simply are no replacements for paper notebooks. Notebooks are now niche products that cater to creative types who love to jot down great ideas that cross their minds, or make a sketch of something that is a source of inspiration. New modular designs and accessories make notebooks more useful and last longer. Owning and using physical notebooks have also become a sort of an identity statement that help owners express themselves in the public. PLOTTER is an innovative personal organizer. The team at Japan’s NOSIGNER / DESIGNPHIL Inc. updated a classic notebook design by incorporating different kinds of refill memo pads and by allowing for customization. Through design, paper remains to this day the material of choice that has served our writing needs for centuries.