While Taiwan has always been renowned for its mountain teas, it had no internationally recognised brand of its own. Veteran Taiwanese fashion designer Chen Tsai-Hsia, widely known as Shiatzy Chen, has created the Cha Cha Thé brand to offer a richly detailed curated experience. From the moment you step into the elegant yet cozy flagship store decorated with Chen’s own collection of antiques and artworks to choosing from a wide array of fine teaware and tea products, every moment is designed to be a perfect antidote to the repetitive stress of  modern life. The brand celebrates the time-honoured tradition of cultivating, producing and drinking tea, and its products and customer experience draw the best from both nature and culture.

Project name

Sie Ying / Cian Si / Du Ruo/ Cian Si / Yu Chih

Category

Communication Design

Company

CHA CHA THÉ CULTURE INTERNATIONAL CO. LTD

Origin of company

Taiwan