Hong Kong graphic designer Sandy Choi created the poster “Earth” for the 2018 VIDAK International Poster Exhibition theme of “Rethink, Redesign, Recycle: A Breath of Designers for the Environment”. Evoking The Blue Marble, the iconic photo of the Earth taken from space, the poster features a partially rotten orange against the same pitch dark background that is the void of space. It focuses our attention powerfully on food waste and food distribution inefficiencies, as well as the dangerous state of our home planet, which is succinctly compared to the decay of organic matter. Choi graduated from Central Saint Martins and founded his own design consultancy firm in 1997. Sandy Choi Associates Limited focuses on generating and exploring ideas and design possibilities rather than executing visual style.


Communication Design

Project name



Sandy Choi

Origin of company

Hong Kong