Under the guidance of Izen Tu, who is dedicated to adding commercial and cultural value to brand concepts through an integrated design and branding strategy, Taichung-based I’DER Visual Image Design have designed the packaging for two lines of Taiwanese tea. Mountain Ali Tea No. 35 combines a traditional ink wash painting theme and Chinese calligraphy with modern motifs so that traditional ink wash painting captures the essence and spirit of growing mountain tea, while abstract motifs and patterns highlight the thoughtful processing required to bring this tea to the market. This design series for four types of tea leaves tells the story of a unique gift from the scenic Ali Mountain Range.


Communication Design

Project name

Mountain Ali Tea No.35


I'der Brand Design

Origin of company