Exhibitor’s Stories

This project is a Lee Kung Man HK crossover with Bruce Lee Club. Peripheral products were launched, including black and white sweaters with the words ‘Be water’ and ‘Be Formless’; white socks and postcards with Bruce Lee’s portrait. In line with the concept of promoting local culture.
All products were made in Hong Kong; two boxsets of limited edition of 1,127 each. The main target group of this campaign was local young people, who generally have little impression of local historic brands and hope that quality brands will be successfully revitalized.