Exhibitor’s Stories

NINM launched IT’S OK in 2018, bringing a new perspective to the romanticism of the ‘80s cassette player’. It is the world’s first cassette player with Bluetooth 5.0 capability that not only supports traditional 3.5mm headphones but is also compatible with Bluetooth 5.0 headphones or speakers. The idea extended to LONG TIME NO SEE, a portable CD player and later developed PLAYDISCTM, which is both a music medium and a music player. Continuing the cassette romance of IT’S OK collection, IT’s REAL Cassette Player Combo is not only a cassette player but also a Stereo Bluetooth speaker equipped with the REAL TAPE Bluetooth 5.0 Music Transmitter Tape. The REAL TAPE is also compatible with other hand-held boomboxes, turning the old boombox into a Bluetooth speaker.