Exhibitor’s Stories

GBA: Fashion Fusion 2023, launched by non-profit organization Fashion Farm Foundation (FFF) and sponsored by sponsored by Create Hong Kong of the Government of the Hong Kong Special Administrative Region, is FFF’s third fashion campaign in the Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area).

Following the success of Fashion Forward GBA 2022, this project aims to seize the momentum, transcending the challenges posed by the pandemic. The project led design students from academic institutions in the Greater Bay Area and young fashion designers the way into six cities in Greater Bay Area including Guangzhou, Foshan, Zhongshan, Zhaoqing, Shenzhen, and Hong Kong.

Through four creative fashion activities including Fashion Show, Fashion Music, Fashion Crossover and Fashion Exhibition, it showcases the boundless potential of young design talents and fosters connections among emerging designers across the region. It further strengthens industry collaborations and facilitates the continued growth of the fashion industry in the Greater Bay Area. By driving cross-disciplinary collaborations in fashion, the initiative promotes the integration of various cultural and art fields, uniting diverse sectors to tell good stories of Hong Kong and showcase its metropolis charm.